The 300 Wealthans: Gathering of wealth creators

Client: ABODE

Project: The Slice 2023

Have you ever been to a wealth-building seminar that left you pumped up but clueless on the "how"? You're not alone. Abode, a company passionate about financial empowerment, knew there was a better way. Their vision: create an event that goes beyond inspiration, offering attendees actionable steps to achieve financial freedom.

Information + Opportunity + Action = Wealth.

The Challenge: Finding the Next 300 Wealth Creators

Abode was confident in its ability to equip attendees with the knowledge and opportunities needed to succeed. However, their existing wealth-creator community needed a distinct identity, making it difficult to attract new members. They needed a strategy to fill the event and build a thriving community around it. We call this "The 300" - their ambitious target for motivated individuals ready to take charge of their finances.

The Solution: Recruiting the 300 Wealthans

Messaging: Who still gives the "get rich quick" promises? Maybe ritualists 😂😂😂. Instead, the message focused on motivation and goal-oriented action. We emphasized the power of community by using inclusive language like "we," "together," and "us." This strategy resonated with their target audience and was further amplified by incorporating popular Nigerian proverbs that affirm unity, collaboration, and gradual progress.

Visuals: Real-life group imagery showcased the vibrant community Abode was fostering. We also leveraged visuals from past events to build familiarity and trust.

Campaign Blitz: Social media became the battleground. Engaging content kept the audience hooked and excited about the event.

The Tone: We kept it fun, engaging, and relatable.

The Big Idea: The Slice

Just like a slice comes from a whole piece, success comes from taking action, step-by-step. The campaign centered around the idea that achieving financial goals is easier when you break them down into smaller, manageable pieces.

The Results - Numbers Don't Lie (They Tell a Great Story)

+800 Onsite Attendees

+1500 Participants

Exceeded initial goal by 267%

The Key Learning

The power of community and actionable steps can't be underestimated. By focusing on building a supportive environment and equipping attendees with practical strategies, Abode created an event that resonated deeply with its target audience.

Ready to build a remarkable event campaign?

Contact us today, and let's chat about how we can create a campaign that resonates with your target audience and delivers exceptional results. Just like we did for Abode.